For 100% fill - which cpm n/w you use?

[idzone]

For the end of the cpm chain, I am looking for a reliable ad agency for filling the remaining impressions. (An agency which fills 100%).

Till now, i had been using cpxinteractive, but they have not sent me payments for 2 months in 2006 and of january 2007. And they are totally irresponsible and non-responsive about this issue.

Any suggestions will be welcome.

[miller2348]

I use valueclick as my main, RMX, CPX and AdOn for the remaining impressions. No network will fill you 100% and if they say they do then they are full of it or pay you a extremely low amount for it.

First try to get into valueclick (link in sig if want to help me out) and see what they say. If they don't approve you, call them and ask why because they are much better than CPX. Next sign up for RMX Direct, they have a few networks that are good on their program. I'm still testing AdOn and will let people know more about them later.

Good luck...

[idzone]

I already use all the agencies you mention above except adon. The 100%fill is for the last n/w. And getting a few $s for the last impressions does add up to a considerable amount over the days. Anyways, cpx sent my payment after numerous reminders, so i will stick with them for the last impressions. If anyone has a better agency in mind, let me know.

[mincioni]

I agree that no one will fill 100% of the time unless you set your eCPM level to "no minimum," which will give many of your impressions away to the lowballers on the list.

For my default chain I use casalemedia, valueclick then ypn in that order. Not many impressions get through to ypn but the ones that do generate a decent amount of CPC revenue.

hope that helps.

Any opinions out there on Chitika eMini-Malls? I was thinking of giving them a try.

[Scilynt]

silly CPM noob question:

How do you "chain" multiple networks to fill inventory?

[miller2348]

silly CPM noob question:

How do you "chain" multiple networks to fill inventory?

Setting the other networks as defaults for your main network is the way I do it. PM me if you need assistance.

[idzone]

silly CPM noob question:

How do you "chain" multiple networks to fill inventory?

It's not silly. You are losing revenue, if you run only one network. You could simply mail the support of your first cpm network and ask them how to put defaults. Then put defaults of the 2nd network you want to chain.

[Ajay]

Just curious, suppose I'm just using valueclick without any defaults... how much money would i be losing by not filling? really new to the cpm thing, and wondering if the loss is a material one.

[miller2348]

Just curious, suppose I'm just using valueclick without any defaults... how much money would i be losing by not filling? really new to the cpm thing, and wondering if the loss is a material one.

that totally depends on you traffic, I was losing an additional 30 to 40 a day by not having a default to another site. Even if you don't have a ton of traffic, you're probably losing money.

[barcodeunit]

how do you "chain" networks? For example, if someone loads my page, and valueclick is out of inventory, how will my page know this and display the 2nd network on my chain? is there some sort of script or rotator?

[idzone]

how do you "chain" networks? For example, if someone loads my page, and valueclick is out of inventory, how will my page know this and display the 2nd network on my chain? is there some sort of script or rotator?

You put in the details of your 2nd n/w in the default codes of your 1st network. Since every n/w has a different way of doing it, the best option is to ask your 1st network.

[idzone]

Just curious, suppose I'm just using valueclick without any defaults... how much money would i be losing by not filling? really new to the cpm thing, and wondering if the loss is a material one.

Even if you lose 50 cents a day, it adds up to $15 a month, $180 an year.....

[mincioni]

In most networks there is an area to enter a default network URL & creative. Enter the info of the next default network in your chain there. Email CS if you have any trouble. Most encourage the use of a default network.

Then raise your minimum CPM level and/or turn off lowball advertisers in your campaign manager to redirect your impresions from going to the lowballers to the default network.

Experiment with different minimum CPM levels until optimal revenue is achieved from each link in your chain.

I use YPN as my final chain link. I assume that Adsense would work well too.

BTW, any other good CPM networks that anyone can recommend?

[Scilynt]

In most networks there is an area to enter a default network URL & creative. Enter the info of the next default network in your chain there. Email CS if you have any trouble. Most encourage the use of a default network.

Then raise your minimum CPM level and/or turn off lowball advertisers in your campaign manager to redirect your impresions from going to the lowballers to the default network.

Experiment with different minimum CPM levels until optimal revenue is achieved from each link in your chain.

I use YPN as my final chain link. I assume that Adsense would work well too.

BTW, any other good CPM networks that anyone can recommend?That sounds like good advice.

I guess I found it strange that one CPM network would want to help you setup code for another network for some reason.

So, for eample, if you are using popups from network#1, you add a default for network#2 by adding their popup code in your campaign at #1? I should just sit and read the help files as I am sure it is answered there but you can't get tips like this from there heheh.


Thanks for the answers guys. I'm really new to CPM and excited to be bringing in a bit of extra revenue that I wasn't getting even if not that much. Especially helpful after being smartpriced (ripped off) by google lol.

[idzone]

You can be helped by others. But every network has its own way of adding defaults. The big ones allow you to do it. The smaller ones ask you for codes and they do it for you. So best would be - contact the agency.

[mincioni]

So, for example, if you are using popups from network#1, you add a default for network#2 by adding their popup code in your campaign at #1?

scilynt,

yes, that's correct. which ad networks are you using? It's easy to set up defaults in casalemedia and valueclick. they both encourage the use of defaults because otherwise your ads will show freebie public service ads and drag down your overall ecpm.

if you only have one cpm network running, at least put ypn or adsense ads in as your default to squeeze some revenue out of otherwise-free impressions.

gotta keep wringing out that money towel... :)

[Scilynt]

for cpm I only have valueclick. Been denied by casalemedia once and ypn 3 times I think now lol. Didn't think to add adsense as a default so that might be ok too.

Is there someone in the account that tells you how much inventory is available and how much you are using? I don't actually know if I am getting enough impressions to use the inventory up lol.

[alexisthemovie]

you can just compare your page impressions versus your ad impressions.

if you want 100% fill then look into a cpa banner.

i run adbrite banners which is giving me close to a 100% fill rate.

[mincioni]

scilynt,

the only way to know this for sure is to set up a base default for each ad format you are running at vc. your base default will show as DEF at the bottom of the campaign screen along with how many impressions it received. you can also set up a floating default in which you can define a floor ecpm level at which the floating default kicks in. vc recommends having both a base and floating default for all ad formats to avoid the dreaded psa ads.

if you don't set up any defaults you will loose many ad impressions to zero-revenue psa's and have little way of knowing how many you actually lost.

for vc, i use both the base and floating defaults and it's very powerful once it's set up properly. i suggest using adsense for all your defaults for now until you set up another cpm network. keep adsense at the end of your defchain so you'll never loose any of your ad impressions to psa's.

hope that helps.

[SWD]

if you add other networks as default, instead of showing non-paying ads it will move to the next network.